IQOS 菸害防制新挑戰

吳全峰(中央研究院法律學研究所副研究員/澄社社員)

菸害防制法近期將進行重大修正,雖然各國努力推行之菸品素面包裝最終未能入法,但基本修法方向(擴大禁菸場所、增加警示圖文面積、禁止電子煙及加味菸、禁止菸商掛名贊助)與國際上嚴格管制菸草製品、保障健康人權之趨勢一致,應值得肯定。

惟菸商在面對菸害防制政策漸趨嚴格、吸菸率逐漸下降的企業生存危機時,仍不斷採取各種手段企圖翻轉劣勢,包括開發新興菸草製品並宣稱其為減害產品,嘗試翻轉傳統菸品的不健康形象。

政府最近面臨菸商與立委之龐大壓力,要求開放IQOS(以電子加熱但不燃燒菸草方式使用之新興菸品)之銷售,便屬一例;該產品雖屬危害風險不確定、科學研究不完整、許多國家尚未開放販賣之新興菸品,但菸商與立委仍強力遊說政府開放或放寬此類產品市場,甚至採取較傳統菸品更為寬鬆的管制策略。

但因新興菸品之健康風險仍不確定,甚至有新風險(如爆炸);故世界衛生組織菸草控制框架公約對是否開放此類產品銷售,便採保守立場,建議各國(在適當管制架構建立前)不宜貿然開放,甚至可先禁止製造銷售。加上菸商多利用法律空窗期(如尚無健康警示圖文規定、無產品內容物管制等),將新興菸品包裝成與傳統紙菸不同之嶄新產品(如名稱寫作iQOS,以模仿知名智慧型手機品牌,包裝也與其類似,宣傳亦訴求其新穎性與科技性),加強對青少年之吸引力,故多數國家均支持對新興菸品採較傳統紙菸更嚴格之管制法規。

如美國要求IQOS應通過嚴格查驗登記審查程序方能上市;澳洲、紐西蘭則直接禁止IQOS製造販賣,藉此保障國民健康;日本與韓國雖採開放立場,但其在國際上本即屬菸害防制政策較為寬鬆之國家,且學者對其開放政策並非毫無批評,實不宜作為我國是否開放IQOS這類新興菸品的參考依據。

面對新興菸品開放之挑戰,政府應堅持維護國民健康,依預防原則維持禁止立場,或至少採取嚴格審查措施;開放與管制僅在一念之間,但對民眾健康之影響卻是幾個世代,不可不慎。

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Steph Curry Responds To Kevin Durant’s Comments About Under Armo

A strong bond in the locker room is a contributing factor to the success of any sports team, especially when that room is filled with several superstar-caliber players. For the Golden State Warriors Store, the locker room test has some additional layers beyond basketball because Steph Curry and Kevin Durant represent opposing athletic Stephen Curry Shoes brands – Under Armour and Nike. The basketball shoe business has been struggling over the last few years, so the competition is even fiercer because the hoops shoe market share is dwindling while the number of product is rising. Simply put, every word matters.

Under Armour’s surge in 2014-2015 threw a wrench in Nike’s dominance in the category and elite brands like Kevin Durant, LeBron James, and Kobe Bryant struggled to sell Curry Shoes. Since then, UA capitalized on the success of Curry and increased output of Curry footwear, but lackluster sales of the Curry 2 and 3 models struck intense fear into a brand that at one point had all the momentum in the world. Fortunately, hopes are actually high for the Curry 4 Shoes, however; Steph just won another ring and the shoe itself made a ceremonious debut during the Finals. Some call the Curry 4 the best Under Armour shoe in history.

Kevin Durant recently made some comments on Under Armour’s handicap in the recruiting world. He succinctly explained how athletic brand sponsorships with schools play a role in recruitment and that many of today’s youth prefer to play ball in Curry Shoes and that burning desire to play in Under Armour doesn’t exist. That rings true in the business world because UA typically has to overpay or offer higher than Nike, Jordan, and adidas to lure top players. Steph joined Under Armour before his super-stardom was established, and that appears to be UA’s strategy – finding the diamonds in the rough. Ironically, Kevin Durant was almost signed by Under Armour in 2014; their lucrative offer forced Nike to up their bid and KD remained with the brand NBA Jerseys.

Steph, of course, disagrees with KD’s comments. In fact, the two-time MVP states that he and KD have had a conversation some time in the last two weeks regarding the comments and assured that there would be no internal problems because of their shoe rivalry. According to the Charlotte Observer, Steph actually went back and listened to the Bill Simmons podcast to understand the context of the incendiary headline and explained that KD’s opinions come from coming up the ranks in the Nike system. At the end of the day, the two respect each other on and off the court and won’t let this get in the way of the real prize – Cheap NBA Jerseys.

Warriors Team Store Kevin Durant’s signature shoe, the Nike KD 10, is currently in stores for $150. The Under Armour Curry 4 is set to release in October 2017.

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